If we are to protect our planet, there’s no escaping the fact that we will need to make long-term changes to the way we live, think and act. Taking an environmentally-conscious approach is a subject that is very close to our hearts and our company philosophy “think forward”, which we have followed for years, aims to continually expand our sustainable methods. 
Ensuring the well-being of people and animals and protecting our environment lie at the core of our production methods. We believe in using responsible production methods and over half of our goods are produced in Europe. We also require our suppliers to produce our goods under conditions that meet our ethical and environmental standards.

What does think forward mean?
We want to make our approaches and processes transparent. The “think forward” label is found on all products which have already been produced from sustainable raw materials as well as under extremely resource-friendly conditions today. 40% of our collection is made up of think forward items and that amount is constantly increasing.